Who We Are

Danielle Walters
Principal Consultant

Danielle has a technical background, completing an Information Technology degree at Southern Cross University and starting her career as a web developer for an agency in North Sydney. From there she progressed into project management/team lead roles still within the web design and development area before accepting a leadership role that included the implementation and strategic management of an in-house CRM system. This role provide Danielle the experience required and sparked a passion to specialize in solution architecture through her own business, Digital Laundry.

Danielle now performs the role of a solution architect which incorporates the addressing of business needs and requirements through the design and implementation of a range of applications and information systems.

  • Identifying and recording functional requirements
  • Understand existing system architecture and evaluate for potential opportunities
  • Research and evaluate new applications or platforms
  • Producing solution documentation for stakeholders within the business and to guide the projects development team
  • Leading project management throughout the project


Nobody can be the best at everything – so we have identified where we can support our customers in other areas to provide a seamless experience, and we’re lucky enough to know and work closely with the best in those areas.

Kristy Muir

A marketing professional with a broad depth of experience across channels, products and brands that has helped Kristy to develop and refine a strong set of transferable skills over the years. Working within both public and private organisations, her roles have spanned across many marketing and sales disciplines, including communications, category and brand management, sales execution, product specialist, research, digital, project management and sustainability.


Hendro Lim

Hendro is a freelance designer based in Sydney specializing in helping both large and small businesses to present the best of themselves to their customers. He offers comprehensive services from brand identity and website design to marketing collateral and photography.


Steve Linton

Steve of Seamless Design is an experienced Customer Experience (CX) professional, focused on CX strategy development and project implementation, with specific expertise in Customer Service (teams, processes and systems), Voice of Customer programs and CX cultural change